Do you have dreams of striking it rich through blogging? Want to sell your own products, or make revenue off a company’s products? Want to be the king or queen of blogging networks, an online ad expert, an Internet force? Great. But before you can accomplish any of this, before you can even begin to have a hope of success, you must possess one crucial skill. And it has nothing to do with business savvy. It’s good writing.

As a blogger, writing is your main product. It’s the only way your reader or potential consumer has to know you and to gauge what you’re selling, whether it’s a physical product or simply your thoughts. Your writing is what a car is to the car sales person, what the colorful consoles and games are to Nintendo, what the rousing beat and catchy lyrics are to a musician. In blogging, your writing is you.

Unlike stories and novels, where the reader has the luxury of flipping through pages to get to the ‘good part,’ you must capture the reader’s attention immediately. Because something else is always a click away. There’s a reason they’re called ‘hyper links.’

I teach writing and literature courses at the university level, and regardless of the class, we always spend the first three weeks discussing the three crucial elements of all good writing. We don’t have three weeks here, of course, but we’ll cover the important highlights.

All good writing can be reduced to three essential parts:

Diction

Detail

Grammar

The first element is diction. Diction is simply word choice. What could reveal more about you as a writer than the words you choose?

The biggest mistake writers make here is diluting their writing with unnecessary words, perhaps trying to sounds more ‘important’ or ‘intelligent.’ Don’t deaden your words that way. You want your writing to crackle with life and energy. One word is always better than two.

In his book On Writing, Stephen King addresses this wonderfully:

“One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words because you’re maybe a little bit ashamed of your short ones. This is like dressing up a household pet in evening clothes. The pet is embarrassed and the person who committed this act of premeditated cuteness should be even more embarrassed.

“Make yourself a solemn promise right now that you’ll never use “emolument” when you mean “tip” and you’ll never say John stopped long enough to perform an act of excretion when you mean John stopped long enough to take a s***. If you believe “take a s***” would be considered offensive or inappropriate for your audience, feel free to say John stopped long enough to move his bowels . . . I’m not trying to get you to talk dirty, only plain and direct.

“Remember that the basic rule of vocabulary is use the first word that comes to your mind, if it is appropriate and colorful. If you hesitate and cogitate, you will come up with another word — of course you will, there’s always another word — but it probably won’t be as good as your first one, or as close to what you really mean.”

Writers’ sentences are often full of unnecessary, clunky words. Our lexicon is full of overdone expressions like “9pm at night,” “very unique,” “in my opinion,” and so on. Take a look at these two sentences and their revisions:

“In the border closer to the image, there is a crease which runs through the border about one inch..” Ug. Instead, how about “Closer to the image, a one-inch crease runs through the border.”

“One of the important chapters of the book that I find interesting is the one about the language of chimpanzees,” can be streamlined to “The important chapter on chimpanzee language interests me.” Which would you rather read?

As a teacher, I like to give assignments. So if diction is a problem for you, try this: A popular writing genre is ‘short shorts’ in which a writer writes a complete story in less than 300 words. That means you have characters, a setting, a beginning, middle, and end, and conflict…all in less than a page of writing.

An example: ( Daydream by Roberta Allen)

“My half sister is shrieking in the front seat of the car while her husband–a gambler like our father–races through the mountains at top speed. This trip feels like a roller-coaster ride. My half sister’s husband can’t wait to reach Las Vegas and lose his wife’s money. Their son and daughter hold each other tight in the backseat where i sit too. My half sister’s daughter–older than me!–is also shrieking. i keep my nose pressed against the window glass. I am not afraid.”

You learn so much in such a short space. You can practice this with fiction or non-fiction. There’s no better exercise to force you to choose the ‘best word.’

The next must-have is detail.

Detail makes the difference between boring and terrific writing. It’s the difference between a pencil sketch and a lush oil painting. As a writer, words are your paint. Use all the colors.

All detail is rooted in the five sense, as these are the only way we can possibly experience the world. The five senses are sight, hearing, smell, touch, and taste. Can you guess which one is the most overused?

Yup: sight. Even the worst writing will describe what something looks like. One sense is missing in more than 90% of writing: smell. Which is unfortunate, as smell is the sense most closely tied to memory, and the one that affects us most strongly. If you see a picture of an ex boyfriend or girlfriend, for example, memories will arise. But imagine how strongly you’ll be affected if you catch a whiff of the perfume or cologne they used to wear.

Oh come on, you may be thinking, I blog about car reviews. People just want the facts.

Yes. But would they rather get those facts in a dry, boring paragraph, or would they rather feel like they’re there with you in the car, the smell of new leather tickling their nostrils, the vibration of the engine beneath their feet, the butter-smooth leather against their fingertips? Guess which article would make the reader want to buy the car.

In her novel The Poisonwood Bible, Barbara Kingsolver is a master of sensory detail. Here is the first paragraph from her book:

“Imagine a ruin so strange it must never have happened. First, picture the forest. I want you to be its conscience, the eyes in the trees. The trees are columns of slick, brindled bark like muscular animals overgrown beyond all reason. Every space is filled with life: delicate, poisonous frogs war-painted like skeletons, clutched in copulation, secreting their precious eggs onto dripping leaves. Vines strangling their own kin in the everlasting wrestle for sunlight. The breathing of monkeys. A glide of snake belly on branch. A single-file army of ants biting a mammoth tree into uniform grains and hauling it down to the dark for their ravenous queen. And, in reply, a choir of seedlings arching their necks out of rotted tree stumps, sucking life out of death. This forest eats itself and lives forever.”

Beautiful and affecting, but even she forgot to include smell.

Here is the assignment I use to help my students improve their sense of detail. It forces you away from the hackneyed sense of sight, and to consider the senses most writers overlook:

Describe your favorite color to a blind person who has never seen it.

You obviously can’t explain what green ‘looks’ like. But how does it smell, what would it feel like, what sound does it make? This ends up being most of my students’ favorite assignment.

Now on to the dreaded, but necessary, evil: grammar. You must have expertise in this area or you will never be taken seriously as a writer. Grammar is the foundation your house of writing is built on, and without it, your structure will crumble.

Nothing is worse than being interested in a piece of writing, only to encounter bad grammar. Nothing pulls a reader out of the illusion faster than this lack of skill. It’s like seeing a beautiful woman across the room, only to have her smile at you and reveal rotting teeth. Ruins the effect, doesn’t it?

There are several blogs that contain interesting premises and original thought, but I can’t stand to read them because the writers have not bothered to perfect a basic grasp on language rules.

Now, typos and misspellings are not that big of a deal…spell checkers will pretty much catch those. (There may well be typos in this very article…but there’s a difference between making a minor mistake, and not knowing what you’re doing.)

The most common, and worst, errors are context errors. Basically, it’s using a wrong version of a word.

The most common is probably the infernal switching of ‘your’ and ‘you’re.’ If nothing else, please know the difference between these two. And of course, there’s their/there/they’re, it/it’s, accept/except, affect/effect, and many, many more main offenders. A great exercise is to practice sentences containing all variations of the word, to force your brain into seeing where each version belongs. For instance, to practice their/they’re/there: “Those dogs over ___are wagging ___tails. ___ cute.”

This is just the tip of the grammar iceberg, but as 85% of errors writers make here are context errors, it’s worth the time. It will be painful at first, but soon it will come naturally.

Here’s a maddening, yet fun exercise I use each semester. The following poem, if put through a spell checker, will come out as perfect with no errors. That’s because spell checkers don’t catch context errors. Take a look:

“I have a spelling checker -
It came with my PC
It plane lee marks four my revue
Miss steaks aye can knot sea

Eye ran this poem threw it,
Your sure reel glad two no.
Its vary polished in it’s weigh -
My checker tolled me sew.

A checker is a bless sing.
It freeze yew lodes of thyme.
It helps me awl stiles two reed,
And aides me when aye rime.

To rite with care is quite a feet
Of witch won should be proud.
And wee mussed dew the best wee can,
Sew flaws are knot aloud.

And now bee cause my spelling
Is checked with such grate flare,
Their are know faults with in my cite;
Of non eye am a wear.

Each frays come posed up on my screen
Eye trussed to be a joule.
The checker poured o’er every word
To cheque sum spelling rule.

That’s why aye brake in two averse
By righting wants too pleas.
Sow now ewe sea why aye dew prays
Such soft wear for pea seas!”

Read out loud, it makes sense. But it will twist your brain when you try to read it. For the ultimate exercise in overcoming context errors, rewrite this correctly.

This concludes our brief exercise in Writing Gooder.

Everyone can become a better writer, and it’s your most valuable asset as a blogger. Once you have the mad writing skillz, nothing will stand in your way of taking over the blogosphere.